By Yasmine EDDAM
8 April 2025
Congratulations, your trademark is registered! This is a major step that secures an essential asset of your business. However, the registration certificate is not a trophy to be simply framed and forgotten. Owning a trademark implies active responsibilities to maintain its legal force and commercial value. The real work starts now: using it correctly, ensuring that it retains its distinctive power and defending it against potential infringement. Neglecting these aspects can lead to the outright loss of your rights. Let's explore these obligations and defence strategies together. The obligation of genuine use: a vital condition for your trademark A fundamental principle governs the life of a registered trademark: it must be used. The law does not like unexploited monopolies. The idea behind this requirement, set out in article L.714-5 of the French Intellectual Property Code (CPI), is to prevent the trade mark register from being...
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