By Yasmine EDDAM
5 April 2025
Have you found the perfect name for your company, the ideal logo that captures the essence of your business? It's an exciting and fundamental step. But before you plunge headlong into printing business cards or creating your website, a little legal thinking is in order. Can this sign, however brilliant, really become your protected trademark? And how can you ensure that it officially becomes one? Neglecting these questions at an early stage can lead to costly and time-consuming complications later on. This article guides you through the essential steps: checking that your sign is suitable to become a trademark (distinctiveness), ensuring that it does not conflict with existing rights (availability), and understanding the broad outlines of the filing procedure. The essential criterion: the distinctiveness of your sign For a sign to be registered as a trade mark, it must first and foremost be distinctive. What is distinctive?
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