By Yasmine EDDAM
14 April 2025
When we think of the value of a commercial enterprise, we often think of its premises, stock and machinery. However, the real value often lies elsewhere, in what the law calls «goodwill». This is a key legal concept, sometimes abstract to the uninitiated, but it represents the real dynamic value of your business, the value that attracts and retains customers day after day. Understanding this concept is fundamental, whether you're thinking of selling your business, buying, transferring your business or even looking for finance. The aim of this article is to demystify goodwill. We'll explore what exactly it encompasses, what the essential elements are, including the customer base, and why it's so important to you as an entrepreneur. We'll also look at how this concept is adapting to the digital age. What is goodwill in French law? It is interesting to note...
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