By Yasmine EDDAM
4 May 2025
In a competitive commercial environment, advertising is an essential tool for companies wishing to promote their products or services. However, this communication must comply with strict rules to guarantee fair and transparent information for consumers. The line between an advantageous presentation and a misleading claim can sometimes be a fine one, exposing the advertiser to penalties for misleading commercial practices. Understanding the contours of misleading advertising is therefore essential for any business concerned about its reputation and legal compliance. This article explains what misleading advertising is, how it is defined and what the consequences are. For an overview of the regulations, please see our article on the legal framework for advertising in France. What is misleading advertising? The notion of misleading advertising is part of the broader concept of "unfair commercial practices", prohibited by the...
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