By Yasmine EDDAM
16 April 2025
Economic competition drives innovation and often benefits the consumer. Every company legitimately seeks to attract and retain customers, sometimes at the expense of its rivals. This is the normal game of competition. But how far can this competition go? Are there rules that must not be crossed in the race for market share? The answer is yes. When rivalry goes beyond the bounds of loyalty and honest practices, we enter the realm of unfair competition. This is no longer healthy competition, but harmful abuse. For any entrepreneur, understanding the contours of unfair competition is fundamental to knowing how to protect your business and how to react if you fall victim to it. It is also useful to distinguish it from the non-competition obligation. This article sets out the basics: the principle of freedom, the need for loyalty to provide a framework, etc.
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