By Yasmine EDDAM
12 April 2025
Business life is often one of intense competition. But sometimes, certain players go beyond the limits of simple economic rivalry to engage in aggressive practices aimed directly at damaging their competitors. Spreading malicious rumours, publicly and unjustifiably criticising a rival's products, plundering its key personnel... These frontal attacks can cause considerable damage and often amount to unfair competition. Two particularly frequent and damaging forms of aggressive behaviour are denigration and disorganisation. When does criticism become a fault? Where does the freedom to hire end and illegal poaching begin? This article looks at these practices, how they manifest themselves in practice and the red lines that must not be crossed. Denigration: bringing your company or products into disrepute Denigration is the dark art of malicious criticism in the business world. It consists, for a player...
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