By Yasmine EDDAM
4 April 2025
You've spent months, even years, developing an innovative product, building a strong brand image, investing heavily in advertising to make your offer known. And then a competitor comes on the market and seems to take a little too much inspiration from your work, adopting your concept, your colours, your style, without having spent as much time and money. You have the unpleasant impression that he's «surfing your wave», that he's taking advantage of your efforts without any money down. This frustrating and damaging situation could well fall under what lawyers call economic parasitism, a subtle but very real form of unfair competition, in the same way as other illegal attacks. What exactly is parasitism? How can it be distinguished from mere inspiration or authorised copying? What forms can it take and, above all, how can you prove it to defend your interests? What exactly is...
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