By Yasmine EDDAM
29 June 2025
Setting up a selective distribution network allows a supplier to choose its resellers on the basis of defined criteria, in order to preserve its brand image and ensure quality marketing. This mechanism, common for luxury, high-tech or cosmetic products, lies at the crossroads between contractual freedom and competition law. Poorly structured agreements can lead to sanctions for anti-competitive practices. Our firm, which regularly handles disputes in this area, offers an insight into the case law that has shaped this field. It is essential for a network head to understand the limits that must not be crossed in order to secure its sales channels, an issue that forms part of the wider framework of vertical restrictions in competition law. For assistance in defending your...
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