By Yasmine EDDAM
4 April 2025
Franchising attracts many entrepreneurs. Joining a well-known network, benefiting from a tried and tested concept, being supported... the promises are seductive. But what does signing a franchise contract really entail? Behind this familiar term lies a precise legal reality, with its rights, obligations and sometimes pitfalls. The aim of this article is to clarify what a franchise contract really is, to highlight its fundamental components and to distinguish it from other forms of commercial partnership with which it is too often confused. Understanding these aspects is an essential first step before making a commitment. What is a franchise contract? Beyond common parlance, the franchise contract has a fairly well-established legal definition, even though it is not specifically regulated by a dedicated law in France. It is an agreement by which a company, the franchisor, which has developed and successfully tested a new business,...
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