By Yasmine EDDAM
4 April 2025
The unique appearance of your products, whether it's their innovative shape, original pattern or distinctive packaging, is often a major competitive advantage. In a saturated market, design catches the eye, seduces consumers and can even become the signature of your brand. But do you know how to legally protect this valuable asset against copying? French law offers a specific tool for this: design law. Often misunderstood or confused with other forms of intellectual property such as patents or copyright, design law is specifically aimed at protecting the outward appearance of creations. Understanding how it works, its conditions and how it relates to copyright is an essential first step for any company wishing to defend its visual identity and its creative investments. The purpose of this article is to clarify what a design or model is in the...
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