By Yasmine EDDAM
4 May 2025
Commercial operations based on advantageous pricing strategies and payment terms are effective in attracting customers, but involve numerous legal pitfalls. Between one-off promotions, liquidations and payment facilities such as credit, professionals are navigating a highly regulated environment. These commercial practices, governed by the French Commercial Code and Consumer Code, expose retailers to significant penalties in the event of non-compliance. Our firm regularly observes costly errors in the application of these regulations. It is therefore essential for any professional wishing to boost sales without incurring legal risks to take stock of these provisions. Sales with price reductions excluding sales Price reduction advertisements: rules for calculation and display Price reduction advertisements are a powerful marketing tool, but they are strictly regulated. Since Order no. 2021-1734 of 22 December 2021, any price reduction advertisement must be...
EN 
FR