By Yasmine EDDAM
4 May 2025
The world of commerce is governed by numerous rules that regulate the various sales methods. Far from being arbitrary, these regulations aim to protect consumers and ensure fair competition between professionals. Sales that take place outside the normal framework of shops, as well as certain promotional periods such as sales, are particularly regulated by the legislator. Understanding these rules is essential for any retailer wishing to develop their business legally. Sales outside shops: what precautions should be taken? Sales outside traditional commercial establishments are subject to a specific legal regime that regulates these commercial practices. Sales on the public highway: authorisations and limits Selling on the public highway cannot be improvised. Article L. 442-11 of the French Commercial Code strictly prohibits offering products or services for sale using the public domain...