By Charlotte GAUCHON
23 March 2025
Taking out a mortgage is often the project of a lifetime. The opacity that has long characterised this sector has led the legislator, notably through the reform of home credit and your rights, to impose strict rules to protect borrowers. Advertising and pre-contractual information are at the heart of these protective measures. Rules governing home loan advertising Advertising for home loans is strictly governed by articles L. 313-3 to L. 313-5 of the Consumer Code. These provisions are designed to ensure that consumers are not lured by tempting but incomplete or misleading offers. All advertising for a home loan, regardless of the medium, must be clear, accurate and not misleading. It must state the identity of the lender (or intermediary) and the nature and purpose of the loan. Where it includes an interest rate or figures relating to the cost of the credit, article...
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